RTC Media is performing a number of inquires regarding the value of search and SEO although the data is not yet compiled, the trend for industry terms is definitely showing that search is in decline.
Many of our clients are trying to move their SEO money to a more proactive marketing campaign that isn¹t fighting an ebbing tide. Included are several search terms that RTC is tracking for the industry.
Our initial analysis indicates that there is a downward force on the efficacy of search as a brand or technology matures. We encourage you to review your own portfolio to see how your keywords are performing through search over time.
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